Partner programme
Sell Rutba where you already have the relationships
We build the software; we would rather you sold it in your market. Rutba is appointing referral partners, resellers, implementation partners and country distributors — eleven territories, four tracks, and nothing to pay to join.
Two stages: eight fields now, and we email you the application.
Four
Tracks — referral through country distributor
Two stages
Register interest, then apply properly
11
Territories, appointing now
No fee
Nothing to join, nothing to stock
Why partner with us
A portfolio worth carrying
Plenty of vendors will hand you a brochure. What makes a territory profitable is a product that is genuinely finished, a margin you can build a business on, and someone who picks up the phone when a deal is on the line.
Software that already runs
You are not selling a roadmap. The Business Suite and the Workspace line are built, deployed and in use — several of them by us, to run this business. You can demo them the week you are appointed.
Land small, expand for years
The suite is many products on one shared backend and one customer record. Your customer buys the one thing they need this quarter; everything after that slots in without a migration — and each one is your renewal.
The customer stays yours
On the reseller, implementation and distributor tracks you hold the contract, the invoice and the relationship. Deals are registered and territories protected, so you are never bidding against the vendor you represent.
Engineers behind you, not a queue
Presales questions go to the people who wrote the code. We join your calls, size the work with you, and answer the awkward technical question before it costs you the deal.
Recurring, not one-and-done
Licences renew, seats grow and services follow the software. A partner who signs ten accounts in year one starts year two with those ten still paying.
Deploy where the data has to live
Our cloud, your cloud, or your customer’s own hardware. Data-residency rules that rule other vendors out of a tender are usually a reason we win one.
Four ways to work with us
Pick the track that matches your business
Start on the lightest one and move up when it suits you — plenty of partners begin by referring a single deal and end up holding a territory.
Referral partner
You spot the opportunity and make the introduction; we run the sales cycle, deliver and support. The natural first step for consultants, accountants and agencies whose clients keep asking the same question.
- You do
- Introduce and qualify the opportunity
- We do
- Sell, contract, deliver and support
- You earn
- A referral fee on invoiced revenue from every deal that closes
- Commitment
- None
Reseller
You buy at partner pricing and sell at your own. You own the quote, the invoice, the renewal and the customer relationship; we license the software and stand behind it with second-line support.
- You do
- Sell, quote, invoice and own the customer
- We do
- License the software and provide second-line support
- You earn
- A discount off list — you set your own price and keep the difference
- Commitment
- An agreed annual target
Implementation partner
You handle configuration, data migration, integration and training — and keep every penny of that services revenue — on top of partner pricing for the licences.
- You do
- Sell, then configure, migrate, integrate and train
- We do
- License the software and back you technically
- You earn
- Partner pricing on licences, plus all of your own services revenue
- Commitment
- At least two certified people on your team
Country distributor
An exclusive territory, distributor pricing, the right to appoint and support sub-partners beneath you, local billing in local currency and first-line support in local language. The most demanding track and the most rewarding.
- You do
- Run the territory, appoint sub-partners, bill and support locally
- We do
- License, engineer, escalate and protect the territory
- You earn
- Distributor pricing, plus margin on every sub-partner beneath you
- Commitment
- A territory plan and an agreed target
What you would sell
23 lines, one backend
Every line below shares one customer record and one product catalogue, so the second sale into an account needs no migration and no integration project.
| Line | What it does | Who buys it |
|---|---|---|
| Rutba Books | Books that fill themselves in | Business owners who want books that are always current |
| Rutba Commerce | Sell online and over the counter, from one catalog | Retailers with a shop and a website |
| Rutba CRM | Every customer, every deal, one place | B2B sales teams working a pipeline |
| Rutba Facilitiesearly access | One register of everything the organization owns | Companies whose asset list lives in three spreadsheets and one Strapi table |
| Rutba Fleetcoming soon | Every vehicle legal today, and what each one costs to run | Firms that run vehicles and deliver nothing - plant hire, care providers, builders |
| Rutba Inventory | One stock number everyone can trust | Distributors and wholesalers |
| Rutba Manufacturing | From the bill of materials to the bench that builds it | Small and mid-sized manufacturers whose plan and floor keep disagreeing |
| Rutba Marketing | Campaigns that know who they are talking to | Marketing teams running email and social together |
| Rutba Orders | Every order, whatever channel it came from | Businesses selling through more than one channel |
| Rutba People | Your team, paid and looked after | Growing teams outgrowing spreadsheets |
| Rutba Callscoming soon | The phone system that logs the call | Sales and support teams working the phone |
| Rutba Chatearly access | Talk about the work, next to the work | Teams coordinating day to day |
| Rutba Docs & Sheetsearly access | Documents and spreadsheets that read your live business data | Teams collaborating on documents and reports |
| Rutba Drivecoming soon | Your files, where the work already is | Teams sharing documents across departments |
| Rutba Mailearly access | Email at your own domain, that files itself | Businesses moving off free consumer email |
| Rutba Meetcoming soon | Meetings that remember what they were about | Sales teams running customer calls |
| Rutba Signcoming soon | The signature is the easy part. The evidence is the product. | Businesses sending contracts, quotes and engagement letters for signature |
| Rutba Media | Upload once, deliver every size | E-commerce sites serving lots of product imagery |
| Rutba Send | Email that actually arrives | Developers sending transactional email from an app |
| Rutba Sign APIearly access | Signing as an endpoint. Evidence as the response. | Product teams embedding signature into their own application |
| Rutba Social | Write once, post everywhere | Social media managers running several brands |
| Rutba Studioearly access | Turn your catalog into content | E-commerce teams producing product creative at volume |
| Rutba Vision | Your cameras, your building, your footage | Retail sites and warehouses with existing IP cameras |
The full catalogue, with list pricing, is on rutba.io. Your partner pricing is agreed in your appointment, not published here.
Where we are appointing
Eleven territories, and a twelfth if you make the case
Exclusivity is by territory and by line, agreed against a target rather than granted on day one. Wherever you are, deal registration protects your pipeline from your first opportunity onward.
- United Kingdom & Ireland
- Western Europe
- Central & Eastern Europe
- Middle East & Gulf
- North Africa
- Sub-Saharan Africa
- South Asia
- Southeast Asia
- East Asia & Pacific
- North America
- Latin America & Caribbean
- Somewhere else — tell us
What we provide
What you get on day one
A sandbox tenant of your own
Not a shared demo account. Your own instance with your own data, so a demo is your demo and a proof of concept survives to become the customer’s live system.
Enablement that is free and remote
Product training, certification and technical onboarding for as many of your people as you want to put through it. There is no charge and no travel.
Deal registration from day one
Register an opportunity and it is yours for the cycle, exclusive territory or not. You will be told which accounts are already ours before you sign, not after.
Presales you can call
The engineers who wrote it join your calls, scope with you, and answer the question that would otherwise cost you the deal.
Marketing you can actually use
Decks, one-pagers, comparison material and case studies — rebrandable on the distributor track, and written to be edited rather than admired.
A voice in the roadmap
Language, currency, tax and compliance requests from partners with live pipeline carry real weight in what gets built next.
Commercial framework
How the money works
Who does what, and how you are paid for it. The numbers themselves belong in your agreement rather than on a web page — see the note below.
| Track | You do | We do | How you earn | Commitment |
|---|---|---|---|---|
| Referral partner | Introduce and qualify the opportunity | Sell, contract, deliver and support | A referral fee on invoiced revenue from every deal that closes | None |
| Reseller | Sell, quote, invoice and own the customer | License the software and provide second-line support | A discount off list — you set your own price and keep the difference | An agreed annual target |
| Implementation partner | Sell, then configure, migrate, integrate and train | License the software and back you technically | Partner pricing on licences, plus all of your own services revenue | At least two certified people on your team |
| Country distributor | Run the territory, appoint sub-partners, bill and support locally | License, engineer, escalate and protect the territory | Distributor pricing, plus margin on every sub-partner beneath you | A territory plan and an agreed target |
The right fit
Who we appoint
We are not chasing a long list of logos. A handful of partners who genuinely sell is worth more than fifty who signed an agreement and went quiet.
- An established business selling B2B software or IT services in your market
- A team that can run a first demo and a first conversation without us on the call
- Existing relationships in at least one sector we serve
- The ability to invoice, contract and support in local language and currency
- Reference customers you can point to
- A named person who owns the partnership on your side
What you do not need
- A large team, or deep expertise in our stack before you start
- A commitment to exclusivity before you have sold anything
- A joining fee, minimum order, or stock to carry — you carry software
- The whole portfolio: most partners lead with one line they already have buyers for
From first contact to first deal
How becoming a partner works
Typically a few weeks end to end. No lengthy vetting programme, no joining fee, and no account to create.
Register your interest
Eight fields and two minutes. We reply by email with a link to the application proper — no account, no password.
Apply
The application asks about your market, your team and your finances. Fifteen minutes, and it saves as you go so you can leave it and come back.
Talk it through
Thirty minutes, both directions. What you sell today, what we have already sold in your region, and whether the fit is real.
Agreement, then your first deal
Track, territory, lines, margin, targets and support — in writing, agreed before you start. We stay on your first pitches until one closes.
Before you apply
Questions partners ask
Why is the application in two parts?
Because the second part asks for turnover, headcount and a year-one commitment, and nobody should have to answer that for a vendor they have not yet decided about. The first part is eight fields; we email you the rest.
Do I have to take the whole portfolio?
No. Take one line if that is what your market wants. Most partners lead with a single product they already have buyers for and add lines as the relationship proves itself.
Who owns the customer?
On the reseller, implementation and distributor tracks, you do — your contract, your invoice, your renewal. On the referral track we hold the contract and pay you a fee on it.
Do you sell direct in my territory?
We sell direct only until a partner is appointed. Either way you will be told which accounts are already ours before you sign anything, not afterwards.
Is exclusivity available?
Yes, by territory and by line, tied to an agreed target. It is not granted on day one — but deal registration protects your pipeline from your first opportunity onward, exclusive or not.
Why are there no margin percentages on this page?
Because a margin that works in one market is unsellable in another — local pricing, taxes, competition and cost of sale all differ. Tell us your market and the lines you want, and you will have concrete numbers before the second call.
What happens to the financial details I put in the application?
They are held by the partner team and nobody else, and they are used to decide the track and the credit terms. We ask for statements only on the tracks where you hold the customer contract, and only under NDA if you prefer.
Is there a joining fee or a stock commitment?
Neither. Nothing to pay to join, nothing to buy up front and no minimum order — you carry software, not inventory.
My link expired. Now what?
Ask for a new one and it is sent straight away. Nothing you had already filled in is lost — the draft is kept against your application, not against the link.
Can I white-label the products?
On the distributor track, and for specific lines, yes — branding, packaging and OEM arrangements are discussed case by case rather than ruled out.
Stage one
Register your interest
Eight fields, two minutes. If your market is open, the application itself arrives by email within a few minutes — and it is the only other form there is.
Why two stages? Because the application asks about turnover, headcount and what you would commit to sell, and nobody should have to answer that for a vendor they have not decided about yet.
Already registered? Ask for your application link again — anything you had already filled in is kept.
Would rather just talk? hello@rutba.io
The form and the application both live in the partners console.
Register your interestNot sure which track fits?
Register interest and say so in the last box. The application suggests a track from your own answers, and the conversation that follows is about which one earns you the most in your market.