Rutba Partners

Partner programme / Referral partner

Introduce the deal. We do the rest.

For consultants, accountants and agencies whose clients keep asking the same question. You make the introduction; we run the cycle, deliver and support — and you are paid on what it invoices.

You do
Introduce and qualify the opportunity
We do
Sell, contract, deliver and support
You earn
A referral fee on invoiced revenue from every deal that closes
Commitment
None
A bright open office with acoustic panels and shared desks

Is this you

The businesses this track was written for.

Specific on purpose. A partner programme that describes its ideal partner as “ambitious and growth-focused” has described nobody.

  • An accountancy practice whose clients keep asking what to replace their bookkeeping stack with
  • An IT consultancy that advises on systems but does not want to resell them
  • A digital agency whose retail clients need a till that talks to the website
  • A management consultant who ends every engagement recommending software somebody else has to supply

The work

What you would actually be doing.

You spot it and introduce it

An email or a call with the two of us on it. You do not have to demo, price, or answer a technical question you would rather not.

We take it from there

Discovery, demo, quote, contract, provisioning and support are ours. You stay copied in for as much or as little of it as you want.

Your standing is protected

We do not pitch beyond what you introduced without telling you, and we will not go around you to the client on a later deal.

The economics

How the money works.

Structurally, which is the part that does not change. The numbers depend on your market and your lines, and you get them in writing before the second call.

Paid on invoiced revenue, not on signature

A referral fee on what the customer actually pays, which means it keeps paying while they keep paying rather than stopping at the close.

No cost to be here

Nothing to join, nothing to stock, no target and no minimum. If you introduce nothing this year, nothing happens.

Registered from the introduction

The opportunity is yours for the cycle from the moment you register it, whether or not anyone has exclusivity in your territory.

What we ask

Stated before you apply, not after.

  • That the introduction is real — a named person expecting our call, not a list
  • That you tell us what you already know about their situation, so we do not ask them twice
  • A named person on your side who owns the relationship with us

Nothing here is a joining fee, a minimum order or stock to carry. You carry software.

The first ninety days

So nobody has to imagine them.

01

Appointed

Agreement signed, fee basis agreed in writing, and you have a sandbox tenant of your own to look around.

02

Briefed

A short session on which of the twenty-three products fit which of your clients, and what a good introduction looks like.

03

First introduction

We join the call, and you watch how we handle it before you decide how involved you want to be on the next one.

Questions

Frequently asked

Do I need to know the product?

Enough to recognise the opportunity, which is usually one conversation. You are not expected to demo it, and if you would rather never see a technical question, this is the track for that.

What if my client already talks to you?

You will be told before you sign anything. We publish which accounts are already ours rather than letting a partner find out by registering a deal we cannot give them.

Can I move to reselling later?

Yes, and several partners will. The referral track is the low-commitment way to find out whether your market wants this before you take a target.

Interested in the referral partner track?

Eight fields and two minutes. We reply by email with the application proper — no account, no password, and nothing financial asked before you have decided about us.

One family

The rest of Rutba

One account across all of it. Sign in once and the products know each other.

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