Partner programme / Country distributor
Run the territory. Appoint the partners beneath you.
Exclusive territory, distributor pricing, local billing in local currency, first-line support in local language, and the right to build a partner network of your own underneath. The most demanding track and the most rewarding.
- You do
- Run the territory, appoint sub-partners, bill and support locally
- We do
- License, engineer, escalate and protect the territory
- You earn
- Distributor pricing, plus margin on every sub-partner beneath you
- Commitment
- A territory plan and an agreed target
Is this you
The businesses this track was written for.
Specific on purpose. A partner programme that describes its ideal partner as “ambitious and growth-focused” has described nobody.
- An established software distributor with an existing reseller network in your country or region
- A national IT group looking for an all-in-one line no incumbent has locked up locally
- A business with the balance sheet and the licences to bill and support locally
- A company that can carry a market rather than an account
The work
What you would actually be doing.
You are the vendor, locally
Local entity, local billing, local currency, local first-line support, local language. To your market you are who they buy from.
You build the network
Appoint, enable and support resellers and implementation partners beneath you, and take margin on everything they sell.
You shape the product for your market
Language, currency, tax regime and local compliance requests from a distributor with live pipeline carry real weight in what we build next.
The economics
How the money works.
Structurally, which is the part that does not change. The numbers depend on your market and your lines, and you get them in writing before the second call.
Distributor pricing, plus margin on the tier below
Two revenue lines: what you sell directly, and what your sub-partners sell. The second is the one that compounds.
Exclusivity, tied to a target
A protected territory is granted against an agreed plan rather than on day one. That protects you from a vendor who appoints three of you, and protects us from a territory that goes quiet.
Branding and OEM, case by case
White-labelling and packaging for specific lines are discussed rather than ruled out on this track.
What we ask
Stated before you apply, not after.
- A territory plan and an agreed target, written together before exclusivity is granted
- The ability to invoice, contract, support and market locally, in local language
- A support function that can hold first line, with our engineers behind it
- Financial standing appropriate to the commitment — we ask for statements, and under NDA if you prefer
Nothing here is a joining fee, a minimum order or stock to carry. You carry software.
The first ninety days
So nobody has to imagine them.
Territory plan
Which segments, which lines, which sub-partners, what target — agreed before either of us commits.
Agreement
Exclusivity, pricing, billing arrangements and support boundaries in writing.
Stood up
Local instance and billing arrangements, your own sandbox estate, and enablement for your sales, delivery and support teams.
First sub-partners
We help you appoint and enable the first two, because how the tier below is set up decides how the territory performs for years.
Questions
Frequently asked
How is a territory defined?
By country or region, and by line. A distributor for one country does not necessarily hold every product, and both halves are agreed explicitly rather than assumed.
Can data stay in my country?
Yes — our cloud, your cloud, or your customer’s own hardware depending on the product. Data-residency rules that rule other vendors out of a tender are usually a reason we win one, and on this track that is your argument to make.
What if the territory underperforms?
The plan says what happens before it happens: a review, then a conversation, then non-exclusivity — in that order, with notice at each step. Nobody should discover their exclusivity has gone from a press release.
Do you appoint more than one distributor per country?
Not while an exclusive agreement is live. Before one is signed we will tell you honestly who else is in conversation for that territory.
The other tracks
If this one is not quite it.
Referral partner
You spot the opportunity and make the introduction; we run the sales cycle, deliver and support. The natural first step for consultants, accountants and agencies whose clients keep asking the same question.
Commitment: None
Reseller
You buy at partner pricing and sell at your own. You own the quote, the invoice, the renewal and the customer relationship; we license the software and stand behind it with second-line support.
Commitment: An agreed annual target
Implementation partner
You handle configuration, data migration, integration and training — and keep every penny of that services revenue — on top of partner pricing for the licences.
Commitment: At least two certified people on your team
Not sure which? Register your interest and say so — the first conversation is partly about working that out. Or read how we compare to what your customers already run.
Interested in the country distributor track?
Eight fields and two minutes. We reply by email with the application proper — no account, no password, and nothing financial asked before you have decided about us.