Partner programme / Reseller
Buy at partner pricing. Sell at yours.
You own the quote, the invoice, the renewal and the customer. We license the software and stand behind it. The margin is the difference between our price and the one you set.
- You do
- Sell, quote, invoice and own the customer
- We do
- License the software and provide second-line support
- You earn
- A discount off list — you set your own price and keep the difference
- Commitment
- An agreed annual target
Is this you
The businesses this track was written for.
Specific on purpose. A partner programme that describes its ideal partner as “ambitious and growth-focused” has described nobody.
- A B2B software reseller with a book of SME customers and no all-in-one line to sell them
- An IT services company whose customers keep buying software elsewhere and support from you
- A telecoms or hardware reseller looking for recurring software revenue on the same accounts
- A vertical specialist who knows one industry better than any vendor does
The work
What you would actually be doing.
You sell, and it is your deal
Your pipeline, your demo, your quote on your paper, your invoice. We are behind you on the technical questions and in front of nobody.
You set the price
We publish a list price and sell you below it. What you charge is your commercial decision and we do not police it.
We license and support underneath
Provisioning, platform operations, second-line support and the roadmap are ours. Your customer never has to know how the sausage is made.
The economics
How the money works.
Structurally, which is the part that does not change. The numbers depend on your market and your lines, and you get them in writing before the second call.
A discount off list, not a commission
You buy at partner pricing and sell at whatever the market bears. The margin is yours to set and yours to keep, which is a different relationship from being paid a percentage of ours.
It renews
Licences renew and seats grow. A partner who signs ten accounts in year one starts year two with those ten still paying.
Services on top, entirely yours
Anything you deliver around the software — configuration, migration, training, ongoing support — is billed by you at your rates and we take none of it.
What we ask
Stated before you apply, not after.
- An agreed annual target, set with you rather than handed to you
- The ability to invoice, contract and support in your own market and currency
- At least one person trained and certified on the lines you sell
- That you register your deals, so we can protect them
Nothing here is a joining fee, a minimum order or stock to carry. You carry software.
The first ninety days
So nobody has to imagine them.
Appointed
Track, lines, territory, partner pricing and target agreed in writing before you sell anything.
Enabled
Product and sales training, remote and free, for as many of your people as you want to put through it. Your own sandbox tenant with your own data.
First pitches
We join your calls as presales until one closes. Not a handover — we stay on them.
First renewal cycle
By the end of the quarter you are quoting and closing without us, and we are the people you call when something is hard.
Questions
Frequently asked
What discount do I get?
That depends on your market, the lines you take and the target you agree — which is why there is no percentage on this page. Tell us your market and you will have concrete numbers before the second call.
Do you sell direct against me?
We sell direct only until a partner is appointed in a territory, and you will be told which accounts are already ours before you sign. Deal registration protects everything you bring in from the day you are appointed.
Do I have to take the whole portfolio?
No. Most resellers lead with one line they already have buyers for — business email is the usual first sale — and add lines as the relationship proves itself.
Who supports the customer?
You do, first line. We are second line and we are engineers rather than a queue. On the tracks where you hold the contract, your customer should experience you as the vendor.
The other tracks
If this one is not quite it.
Referral partner
You spot the opportunity and make the introduction; we run the sales cycle, deliver and support. The natural first step for consultants, accountants and agencies whose clients keep asking the same question.
Commitment: None
Implementation partner
You handle configuration, data migration, integration and training — and keep every penny of that services revenue — on top of partner pricing for the licences.
Commitment: At least two certified people on your team
Country distributor
An exclusive territory, distributor pricing, the right to appoint and support sub-partners beneath you, local billing in local currency and first-line support in local language. The most demanding track and the most rewarding.
Commitment: A territory plan and an agreed target
Not sure which? Register your interest and say so — the first conversation is partly about working that out. Or read how we compare to what your customers already run.
Interested in the reseller track?
Eight fields and two minutes. We reply by email with the application proper — no account, no password, and nothing financial asked before you have decided about us.