The portfolio
23 products, one backend, one customer record.
Which matters commercially rather than technically: your customer buys the one thing they need this quarter, and everything after that slots in without a migration. Each of those is your renewal rather than somebody else's new deal.
The full product detail — capabilities, availability labels and list pricing — is on rutba.io, and it is deliberately not repeated here. Two descriptions of one product is one description that goes stale.
| Line | What it does | Who you sell it to |
|---|---|---|
| Rutba Books | Books that fill themselves in | Business owners who want books that are always current |
| Rutba Commerce | Sell online and over the counter, from one catalog | Retailers with a shop and a website |
| Rutba CRM | Every customer, every deal, one place | B2B sales teams working a pipeline |
| Rutba Facilities | One register of everything the organization owns | Companies whose asset list lives in three spreadsheets and one Strapi table |
| Rutba Fleet | Every vehicle legal today, and what each one costs to run | Firms that run vehicles and deliver nothing - plant hire, care providers, builders |
| Rutba Inventory | One stock number everyone can trust | Distributors and wholesalers |
| Rutba Manufacturing | From the bill of materials to the bench that builds it | Small and mid-sized manufacturers whose plan and floor keep disagreeing |
| Rutba Marketing | Campaigns that know who they are talking to | Marketing teams running email and social together |
| Rutba Orders | Every order, whatever channel it came from | Businesses selling through more than one channel |
| Rutba People | Your team, paid and looked after | Growing teams outgrowing spreadsheets |
| Rutba Calls | The phone system that logs the call | Sales and support teams working the phone |
| Rutba Chat | Talk about the work, next to the work | Teams coordinating day to day |
| Rutba Docs & Sheets | Documents and spreadsheets that read your live business data | Teams collaborating on documents and reports |
| Rutba Drive | Your files, where the work already is | Teams sharing documents across departments |
| Rutba Mail | Email at your own domain, that files itself | Businesses moving off free consumer email |
| Rutba Meet | Meetings that remember what they were about | Sales teams running customer calls |
| Rutba Sign | The signature is the easy part. The evidence is the product. | Businesses sending contracts, quotes and engagement letters for signature |
| Rutba Media | Upload once, deliver every size | E-commerce sites serving lots of product imagery |
| Rutba Send | Email that actually arrives | Developers sending transactional email from an app |
| Rutba Sign API | Signing as an endpoint. Evidence as the response. | Product teams embedding signature into their own application |
| Rutba Social | Write once, post everywhere | Social media managers running several brands |
| Rutba Studio | Turn your catalog into content | E-commerce teams producing product creative at volume |
| Rutba Vision | Your cameras, your building, your footage | Retail sites and warehouses with existing IP cameras |
Availability is published, product by product. Some of these are generally available, some are in early access and some are not yet sold. Every product page on rutba.io carries its real label, and you should read them before you promise anything — we would far rather a partner knew than discovered.
Why it sells
What a partner is actually taking to market.
Software that already runs
You are not selling a roadmap. The Business Suite and the Workspace line are built, deployed and in use — several of them by us, to run this business. You can demo them the week you are appointed.
Land small, expand for years
The suite is many products on one shared backend and one customer record. Your customer buys the one thing they need this quarter; everything after that slots in without a migration — and each one is your renewal.
The customer stays yours
On the reseller, implementation and distributor tracks you hold the contract, the invoice and the relationship. Deals are registered and territories protected, so you are never bidding against the vendor you represent.
Engineers behind you, not a queue
Presales questions go to the people who wrote the code. We join your calls, size the work with you, and answer the awkward technical question before it costs you the deal.
Recurring, not one-and-done
Licences renew, seats grow and services follow the software. A partner who signs ten accounts in year one starts year two with those ten still paying.
Deploy where the data has to live
Our cloud, your cloud, or your customer’s own hardware. Data-residency rules that rule other vendors out of a tender are usually a reason we win one.
What you get from us
Behind you, from the day you are appointed.
A sandbox tenant of your own
Not a shared demo account. Your own instance with your own data, so a demo is your demo and a proof of concept survives to become the customer’s live system.
Enablement that is free and remote
Product training, certification and technical onboarding for as many of your people as you want to put through it. There is no charge and no travel.
Deal registration from day one
Register an opportunity and it is yours for the cycle, exclusive territory or not. You will be told which accounts are already ours before you sign, not after.
Presales you can call
The engineers who wrote it join your calls, scope with you, and answer the question that would otherwise cost you the deal.
Marketing you can actually use
Decks, one-pagers, comparison material and case studies — rebrandable on the distributor track, and written to be edited rather than admired.
A voice in the roadmap
Language, currency, tax and compliance requests from partners with live pipeline carry real weight in what gets built next.
Which line would you lead with?
Most partners start with one they already have buyers for — business email is the usual first sale. Tell us your market and we will tell you which of these we would start with.